Anti-tobacco radio campaign

Both of these radio spots were recorded as a 40/20 with the last 20 seconds being a live on-air read by the station's personality. What you are listening to are the produced spots without the live air read.

Morning Chew and Candy Flavored Smokes are both targeting underage kids. The strategy was to deliver the message as a third party voice to avoid the parental or authoritative "lecture" which young kids would reject. The spots were designed to present big tobacco as the evil one.