With more eagerness than talent, I talked my way into the advertising industry in San Francisco during the late 80s. After a couple of years of on-the-job training, I longed for the big time and headed to Chicago. NW Ayer and DDB Worldwide is where I really learned my craft. After six years, the West Coast was calling me back. I landed in Portland for a five year stint at HMH where I got a big dose of business to business marketing. Other challenges called so Dallas, TX was next. Five years later, I came home to California where I became involved in social marketing.
I was the creative lead on the The Network for a Healthy California's Champions for Change campaign. The efforts to help low income mothers serve healthier foods to their families was a tipping point in my career when it comes to my desire to emphasize social marketing. The campaign strategy and execution did indeed have an impact in obesity levels in California. Recent studies just now being released, showed a decline in obesity during the time period when our efforts were at the apex of the campaign.
Creative Director / Brand Strategist
Executive Creative Director
Runyon Saltzman & Einhorn
Flowers & Partners
Network for a Healthy California
(Child obesity prevention)
(African American blood donor campaign)
WEAVE (Women escaping a violent environment)
The Greater Bay Area Child Abuse Prevention Council
Shasta Department of Health
(anti tobacco campaign)
Diagnostic Health Services